Skip to content
by Formae Collection



Price incl. VAT.*

Additional shipping cost depends on your location

We can say that Pura is the apple of the eye of a house. Formae's contemporary designs are once again on stage and playing a wonderful role. Round and horizontal forms are intertwined and play games with light. We are meeting with harmony that will improve your visual pleasure. Circles and horizontals display a balanced unity in harmony with the rhythm of life. Besides being a magazine holder, it makes the atmosphere of the room peaceful. Pura is the embodiment of a geometric balance in an object. It is full of hints of energy and productivity thanks to its feminine features. It offers the ideal calmness for reading sessions where you will be immersed in depth. When the pleasure of reading is combined with your aesthetic perception, Pura has done its job well. Pura, a shining key to eternal balance, was designed to breathe life into life.

Get a free design consultation

DIMENSION: L49cm / W31cm / H50cm

15 working days.

Inspiration : The perfect proportion of geometric forms

The golden ratio reloaded. This magazine rack with an unyielding character and refined nature seems to reference the most mysterious of all compositional strategies, one able to combine the essential linearity of geometric forms in a compositional union of perfect proportion and pure equilibrium. In Pura, circle, line and square intersect to form a palpably elegant and delicately transparent whole, defining an almost disembodied image of the golden ratio, which expresses all its symbolic power.

The guarantee period amounts to 24 months.
When the package is delivered, the customer is required to check:

- That the number of boxes is the same as indicated in the transport document.
- That the packaging is intact, not damaged or wet or otherwise altered, including the sealing materials (adhesive tape, etc.).

The goods travel at the exclusive risk of the customer. Any damage or mismatch in the number of packages or particulars, must be immediately reported to the carrier making the delivery. We recommend, therefore, especially in the case of fragile goods, signing the receipt note with "Subject to Control", to take advantage of the opportunity to request the replacement of the insured goods.

Once the courier's document has been signed, the customer cannot raise any objection regarding the external characteristics of the goods delivered.
Any problems concerning the physical integrity, correspondence or completeness of the products received must be reported within 7 days of delivery, as provided herein.

In the event that the goods have not been delivered within 3 working days of their arrival at the warehouses of the courier because of repeated inability to deliver to the address indicated by the Customer, the same order will be automatically cancelled and the amount paid will be credited to customer, less the outward shipping, return and storage.

Let’s Design Your Dream Home Together!

If you can dream it, we can make it happen.
Our talented graphic design team will place products from our shop that you choose, into your room. This service is free of charge.